GB’s Olympic formula: is medal success the ‘right’ goal for UK Sport investment?

Rio 2016 has seen Britain’s best medal haul in over a century: second in the world with 67 medals. Whilst the more cynical might attribute some of its success to the decline of other nations, it is generally acknowledged that UK Sport’s system of investment lies behind GB’s success. But is the magnificent medal haul the intended aim of these public funds? Currently sports such as basketball (one of the most popular sports amongst young people in the UK) receive no funding, whilst high-performing sports continue on a self-perpetuating virtuous cycle of more funding and even better performance.

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